CLIENT –
BET Media Group
ROLE –
Senior Designer
SERVICES –
Marketing Promotional Assets
BET.COM Hub Design
Digital Design
MORE INFO –
In recognition of hip hop’s 50th anniversary, BET Digital, in partnership with Ambrosia For Heads, is celebrating the culture by hosting a bracket-style competition that allows fans to determine hip hop’s greatest crew.
Rather than having “experts” tell them who is the greatest of all time, BET's audience had an opportunity to collectively make that decision. After giving the opportunity to any and all fans to provide feedback on which crews should be included, 32 collectives from different regions, styles, and generations have been selected—all vying for that #1 spot. When the final battle is over and the last vote is cast, fans will have determined who is your Greatest Rap Crew of All Time.
