CLIENT –
BET Media Group
MORE INFO –
BET kicked off Women's Month with a brand new look for Women's History Month. Embodying the beauty and strength in celebrating back women not just in March, but year-round.
CREDITS –
ART DIRECTOR - Hadaya Turner
MOTION DESIGNER - Nasra Mohamed
ROLE –
As Lead Designer, I led the visual direction for BET’s Women’s History Month campaign, owning the creative from concept through execution. I developed a campaign identity that celebrated strength, culture, and storytelling, defining typography, layout, and visual tone to ensure the work resonated across audiences. The system was designed to scale across digital, social, and marketing touchpoints.
PROCESS –
I created repeatable templates and layout systems that enabled efficient production across multiple campaigns and timelines. I worked cross-functionally with marketing and production teams to ensure alignment and consistency, often reviewing and refining assets to maintain a high standard of craft.
TOOLS –
Adobe Creative Suite (Photoshop, Illustrator)
TASK –
Logo design
TASK –
Live social impressions