CLIENT
BET Media Group


CREDITS –
CREATIVE DIRECTOR - Kacey Greene
SR. ART DIRECTOR - Corey Manning​​​​​​​
ROLE –
As Senior Designer, I led the creation of a wide range of digital marketing assets, owning the design from concept through execution across campaigns. I developed flexible visual systems that could scale across social, web, and promotional placements while maintaining brand consistency. I made key decisions around typography, composition, and messaging to ensure each asset performed effectively within its platform.
PROCESS
I created repeatable templates and layout systems that enabled efficient production across multiple campaigns and timelines. I worked cross-functionally with marketing and production teams to ensure alignment and consistency, often reviewing and refining assets to maintain a high standard of craft.
TOOLS
Adobe Creative Suite (Photoshop, Illustrator), Airtable (managing briefs, asset delivery, workflows, timelines)

TASK –
Google TV Ads for BET Awards 2023
TASK –
Roku Banners for BET Awards 2023
TASK –
Amazon Banners for BET Awards 2023
TASK –
Banner Ads for Black Coffee with Marc Lamont Hill
TASK –
Countdown Clock Banners for BET Awards 2017
TASK –
Sponsored Ad for Dove Crown Day

ADDITIONAL WORK