Kiah Burgos Senior Designer - BET at Culture Con

CLIENT –

BET Media Group

MORE INFO –

BET Networks delivered culture at Culture Con 2018 with our Rate The Bars booth, inviting guests to interact directly with the essence of the show. I was tasked with designing the booth and supporting graphic assets.

CREDITS –

CREATIVE DIRECTOR - Trevor Irmler

ROLE –

As a Lead Designer, I led the visual direction for BET’s presence at CultureCon, translating brand into a cohesive experiential environment. I owned the design of all visual assets, developing layouts and systems that could scale across environmental graphics and printed materials while maintaining a strong, unified identity.

PROCESS –

I created brand guidelines and visual frameworks that outlined how the identity should be applied across different mediums. This ensured consistency while allowing flexibility for future extensions of the brand. I maintained alignment with stakeholders throughout the process to ensure the system supported both creative and business goals.

TOOLS –

Adobe Creative Suite (Photoshop, Illustrator) Figma (storyboards, guides