CLIENT –
BET Media Group
MORE INFO –
Tastes Like Home is a Black Business Month digital series highlighting black owned restaurants.
CREDITS –
CREATIVE DIRECTOR - Corey Manning
SENIOR MOTION DESIGNER - Anelisa Rosario
ROLE –
As Senior Designer and acting Art Director, I owned the design of the BETX digital experience end-to-end in Figma. I led the visual direction and execution, building structured layouts and high-fidelity prototypes that translated brand into an interactive platform. I established repeatable design patterns and layout systems to ensure consistency across pages and scalability for implementation.
PROCESS –
I created brand guidelines and visual frameworks that outlined how the identity should be applied across different mediums. This ensured consistency while allowing flexibility for future extensions of the brand. I maintained alignment with stakeholders throughout the process to ensure the system supported both creative and business goals.
TOOLS –
Adobe Creative Suite (Photoshop, Illustrator) Figma (storyboards, guides)
Color palette
Logo design
TASK –
Storyboards
